Inside Scoop by Live Love Spa

Sway by Spavia Is Carving Out a New Era of Self-Care & Community—Here’s How

Discover a spa concept years in the making—where cold plunges meet mocktails, tech meets touch, and wellness becomes a lifestyle. We’ve got the inside scoop on how one woman’s vision (and family legacy) is redefining what regular self-care really looks like.

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We’ve been following this story for a while—five years, to be exact. That’s when Live Love Spa first chatted with Emily Langenderfer, daughter of spa pioneers Allison and Marty Langenderfer who are co-owners and founders of Spavia. Emily has taken her family’s wellness legacy and created something completely fresh: Sway by Spavia.

Born from a spark of inspiration during a trip to Barcelona—and nurtured over years of industry insight and post-pandemic soul-searching—Sway isn’t just a spa. It’s a reimagined “third place” where personalized self-care rituals and real community connection come together in one gorgeous, high-vibe space located in Denver.

 BTW, can we talk about the Wellness Club trend that Emily was way ahead of? These modern social hubs blend luxury amenities like saunas, cold plunges, and IV drips with community vibes. Think of it as the Gen Z answer to the country club—and we are all about it.

Keep reading for the Inside Scoop on Sway:

What’s the Concept Behind Sway? What Makes It Stand Out?

Sway is reimagining the traditional spa experience with a blend of beloved classics—like facials and massages—and cutting-edge wellness tools such as cold plunges, infrared saunas, lymphatic drainage, and even robot-assisted massages powered by Aescape.

But the real magic? It’s all about you. At Sway, guests get to curate their own wellness journey. With flexible memberships starting at $99/month, this is self-care built for real life—not just special occasions.

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What Inspired the Creation of Sway, and How Did the Concept Evolve?

Inspired by the European lifestyle—where food is real, rest is ritual, and community is everything—an idea was born. Post-Covid, Emily and her family recognized the growing need for genuine connection. Thus, Sway became a space where rejuvenation and community live side by side.

Whether you’re popping in solo or joining a group event, every corner of Sway invites you to feel good and belong. (And yes—the hydration mocktails are as good as they sound!)

How Do Guests Dive Into Their Own Experiences?

At Sway, it’s not just about the treatment—it’s about the vibe. Guests can personalize their journey with thoughtful touches: choose a scent for your massage lotion, request your favorite music, and select targeted treatments that align with your goals—whether it’s an acne-focused facial, a tension-relieving massage, or a cold plunge to reset.

Each visit is a fresh take on self-care—designed by you, for you.

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What’s the Role of Technology in Sway’s Wellness Experience?

Technology is at the heart of Sway’s modern wellness model—not for novelty, but for results. From AI-powered massages to dry sauna heat and advanced cold therapy, every element is carefully selected to help you feel your best—in the moment and beyond.

How Does Sway Build Its Community, and Why Is It So Important?

From day one, Sway was built to be more than a spa. It’s a community.

With curated pop-ups, member events, and a come-as-you-are vibe, Sway is becoming a new kind of third space—where connection is as important as care. Whether you stay for an hour or linger all afternoon, you’ll feel the warmth (even if you came for the cold plunge).

What’s Next for Sway?

In a word? Expansion. Sway is growing—more cities, more members, and more ways to connect. The goal? To bring this modern mix of ritual and community to people everywhere.

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